Russian Business — The New Architecture of Digital Promotion

Section 8 In recent years, the digital market in Russia has undergone a structural transformation. Business promotion has long moved beyond a simple mix of advertising tools. Today, it operates as an integrated ecosystem that brings together platforms, marketplaces, retail and fintech services, purchase data, and algorithmic recommendations. This session will explore: How to build a cohesive business promotion architecture in the current landscape The impact of AI and automation on the customer journey Attribution modeling: identifying which channels drive demand and which lead to conversion Strategies for measuring advertising effectiveness in an era of data fragmentation Key structural shifts and technological innovations likely to shape the market in 2026